Spiked seltzers sit in a unique space between beer and traditional mixed drinks. But despite its just fine-ness, hard seltzer may have the most staying power out of all three: It’s cheap, it’s easy, and it has a sense of humor about itself, making it slightly more immune to derision. An alcoholic drink is a drink that contains 0.5% or more ethanol.In chemistry there is a whole class of substances known as alcohols. Yes, Truly contains 5% Alcohol per can, and the alcohol comes from fermented cane sugar. For example, he waters a plant with a light beer, and polishes a chair with Scotch. And the fact that it’s lightly flavored makes it a perfect mixer come holiday season (so far, there is no pumpkin spice hard seltzer, but Bon & Viv does have a cranberry flavor). The rise of crossfit alongside paleo and keto diets gave men permission to be more publicly and proudly health and image conscious than most of their predecessors.”. All Truly varieties are 12 ounces and have 100 calories, a measly 2 carbs, one gram of sugar, and 5% alcohol. So what’s the difference between a beverage like Boston’s Truly Spiked & Sparkling, Connecticut’s SpikedSeltzer or Chicago’s White Claw and simply pouring seltzer over vodka on the rocks? There is no vodka, or even liquor, in Truly Hard Seltzer or most others. Zima left the shelves in 2008 and, despite a brief resurrection in 2017, is now no longer in production (you can still get it in Japan, though). The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added. By 2017, sales of seltzer had risen 42 percent over the previous five years, with no slowdown in sight. They’re also good mixers, I like adding tequila to mine.’”. Hard seltzer is also not new. In consuming a historically feminine-coded beverage, straight men often will counter it with hypermasculine language (the tagline, “No laws when you’re drinking Claws,” which comes from a YouTube parody of a bro who’s obsessed with hard seltzer, is an example — although the Portland, Maine police department had to issue a statement on Twitter that laws do, in fact, still apply while drinking Claws). Wine drunk offers the soothing comfort of a memory foam pillow in liquid form. Read on for 10 more things you should know about Truly Hard Seltzer. GBD 2016 Alcohol Collaborators. And I fully acknowledge being basic when I drink them. It truly depends on the “alcohol content of beer.” “Cheers to healthy alcohol consumption next time.” They’re also great for the beach, and White Claw is the best brand. “Find a new use for your old drink [to] drink what you truly want,” Key says, while demonstrating the ways in which other booze can be used. Paleo diet adherents will like that Truly boasts just two grams of carbs per serving. But seltzer continues to be a drink favored in office refrigerators for its better-for-you blandness and ability to be shorthand for an identity (are you a pamplemousse person or a peach-pear?). This story is part of a group of stories called. At its most basic level, hard seltzer is seltzer with alcohol in it. If I’m at a party now and someone offers me an IPA or a White Claw, I definitely take a White Claw … I do dude things and get stoked and all that. How did we get here? This isn't your standard seltzer or soda water poured over vodka or … Wasn’t it supposed to be a hot girl summer? You can love hard seltzer for its portability and novelty, but no one really loves hard seltzer for the way it tastes. According to people around you, alcohol can be both a medicinal liquid and venom that works slowly. as much as i wanted to be all “i don’t know you” i had to raise my lime claw and agree that it is indeed, white claw summer. In 1993, Coors introduced a drink called Zima, as a response to popular similarly low-ABV beverages like wine coolers. International Journal of Cancer 2017; 141(5):916-924. And that’s not even including the kinds of alcohol that are essentially just dessert! It's crisp & clean like seltzer with 5% alc./vol., only 100 calories and 1g sugar. LaCroix’s moment in the sun didn’t last long — by 2019, its parent company’s sales had dropped 62 percent over a year due to increased competition from brands like Spindrift. Truly is engineered to be easy-drinking. Cans are far more low-maintenance than glass: Not only are they more portable, but you can bring them to the beach or the park disguised as regular soda, no corkscrew needed. There’s a performative aspect of men’s somewhat ironic enthusiasm for hard seltzer, too: In doubling down on how much they love it, men get to embrace something they’re usually discouraged from enjoying. Truly Spiked & Sparkling contains alcohol made from cane sugar. It is classed as a depressant, meaning that it slows down vital functions—resulting in slurred speech, unsteady movement, disturbed perceptions and an inability to react quickly. Truly originally came in three flavors: Colima Lime, Grapefruit & Pomelo, and Pomegranate. The best (and worst) alcohol for the keto diet No matter what proof (80 through 100), gin, rum, vodka, and whiskey all have 0 grams of carbohydrate in a jigger (or 1.5 ounces). The mix of all five Truly flavors was by far the best combination. The company also produces Twisted Tea, Angry Orchard Hard Cider, and Tura, an alcoholic kombucha. Today, Truly boasts more than a dozen flavors, with such recent additions as Watermelon and Kiwi available in its Tropical Variety Pack. ... "First, it is not truly non-alcoholic, it does contain a small amount of alcohol which alone could trigger a relapse for some." Last year it was the Aperol spritz; for the few years before that, it was rosé; next year, maybe it will be rosé-flavored vodka. It also plans to launch Truly Hard Seltzer Lemonade in 2020. As of this year, every major beer company has at least one hard seltzer on the market, as beer continues to lose market share in favor of less alcoholic, less caloric options. Truly refers to its flavors as "Styles," which include pomegranate, grapefruit and pomelo and lime, and promotes itself as "just like sparkling water, but with 5% alcohol by volume." In a Nielsen survey, more than half of respondents said they bought ready-to-drink canned cocktails because they were “convenient.” The second most popular response was that customers liked that they could pick them up in the grocery store: Hard seltzer’s low ABV content allows it to be sold anywhere you can buy beer. It is, in short, the most inoffensive way to consume alcohol. You might never truly love it, but hard seltzer will likely always be there, right next to the grocery store checkout aisle, waiting for someone to pick it up with a shrug. Consumers as well as competitors of Truly like to describe spiked seltzers as “vodka soda in a can.” It’s not. It and the next leading brand, Truly, which is owned by Boston Beer Company, together make up about 85 percent of total hard seltzer sales. Both alcohol and the anticipation of alcohol may raise levels of a brain chemical called dopamine, which plays a role in feelings of elation and pleasure, according to the investigators. “This is not a fad,” Ricardo Marques, vice president of core and value brands at Anheuser-Busch, told CNN. Truly is always changing things up. Even its meteoric rise over the past few months needs little parsing: Seltzer has been very popular for a while, and now this is seltzer that gets you drunk. Today, there are dozens of similar brands, from White Claw to Truly, Henry, Nauti, and Press. Moderate alcohol consumption during adult life, drinking patterns, and breast cancer risk. You can purchase berry or citrus Truly variety packs. How can I find out the calories, carbs, sugar, and alcohol content of Truly Hard Seltzer®? Truly markets itself as a sort of high-end mixer that won’t dilute your drink, so perhaps this discovery speaks to Truly’s powers as a mixer. What kind of alcohol is in Truly Hard Seltzer? However, ethanol also has harmful effects on the body. Please consider making a contribution to Vox today, from as little as $3. At the same time, more Americans were giving up soda, and waiting for them on the other side was flavored seltzer, which didn’t have the sugary sweetness or the calories that came with it. Truly Black Cherry has a deep and dark flavor that recalls a slightly over-ripened cherry during the height of cherry season. That fanciness has also historically given hard seltzer a certain feminization so often associated with fruity, lower-ABV beverages — think wine coolers, sangria, or Smirnoff Ice. Hard seltzer requires almost zero explanation. As one self-identified bro told Business Insider, White Claw is “ridiculously good. There is always going to be a far more delicious way to get drunk: Hard seltzer is never truly enticing in the way a dry rosé with an ice cube in it next to a pool can be, nor as soul-hugging as a bready IPA in an air-conditioned brewery. Each of our styles has hints of fruit for a delicious flavor and clean finish. “It’s a drink for a more evolved bro, the type of man who isn’t afraid to talk about his macros or brew kombucha. And when it launched, the beverage was available in not-as-convenient glass bottles, sold as six-packs. It contains no gluten, liquor or spirits. In 2019, “Spiked and Sparkling” was quietly swapped out for “Hard Seltzer,” likely because its competitors use that nomenclature. Ahmad Kiadaliri A, Jarl J, Gavriilidis G, Gerdtham UG. And earlier this year, both Bud Light and Corona came out with seltzer-adjacent lighter, fruitier versions of its flagship beverages — Bud Light with a line of Ritas Spritz, and Corona with Refrescas. The OG of the category, the alcohol in Spiked Seltzer comes from a cold fermentation of sugar that's then mixed with fruit oils. Though the founders told MarketWatch that when they originally tried to sell their product, retailers were in “total confusion” about what to do with it, they eventually sold more than a quarter-million cases in 2015, and by 2016, it had been acquired by Anheuser-Busch (SpikedSeltzer has since rebranded as Bon & Viv). Which isn’t to say that smart branding by powerful beverage corporations has successfully solved gender inequality, of course. (Laws about where you can buy alcohol vary by state; in New York, for instance, wine and spirits can only be purchased in liquor stores, and you can only buy beer at grocery and convenience stores. But marketers are now touting low-ABV beverages as healthy enough to use as a workout recovery tool, or as compliant with trendy diets like keto or Paleo. The alcohol in these brands comes from “cold-brewed sugar,” whereas most clear spirits are grain-fermented and result in a higher alcohol content. Hard seltzer is the ultimate beverage for summertime chilling. Truly Hard Seltzer® is made with all naturally gluten-free ingredients. ), which only exposes the fact that current wellness trends basically boil down to the same thing diet culture has been aimed at for centuries: fat loss. Hard seltzer mimics the flavors drinkers already know and love, like black cherry, raspberry, and lime. For example, wine is made from the sugar in grapes, beer from the sugar in malted barley (a type of grain), cider from the sugar in apples, vodka from the sugar in potatoes, beets or other plants. 1. If there’s one thing people love more than hard seltzer, it is talking about how big hard seltzer is. Twice a week, we’ll send you the best Goods stories exploring what we buy, why we buy it, and why it matters. Truly Spiked & Sparkling is available in three styles: Colima Lime: With limes grown in Colima, a small state on the Pacific Coast of Mexico, this style is slightly tart with a crisp, subtle sweetness. It’s undeniable: Hard seltzer is the drink of summer 2019. a stranger yelled “white claw summer!” to me across the pool. Is it gluten free? Truly is the most aromatic of the four featured brands, although its strong nose doesn’t always translate to flavor on the palate. Conversely, it’s difficult to really despise hard seltzer, because there’s barely anything in it to hate. But now that’s changing. White Claw is a flavored malt beverage (FMB). Finally, and perhaps most importantly, hard seltzer is fine. TRULY ABV: 5%. Truly Spiked & Sparkling contains alcohol made from cane sugar. That hard seltzer has a relatively low ABV and little or no additional sugar allows most versions to remain in the 100-calorie range, which is pretty much as low as you can go if you’re drinking alcohol (a shot of vodka, for example, has about the same number of calories). The upward trajectory is expected to continue in 2020 and 2021. To Each Their Own Flavor. It’s not a coincidence that hard seltzers arrived on grocery store shelves at the same time LaCroix became a strange kind of status symbol. Vox’s work is reaching more people than ever, but our distinctive brand of explanatory journalism takes resources. That’s about as good as it gets! “This is here to stay.”. Boston Beer Co. launched a new line of flavored malt beverages: Truly Spiked & Sparkling, a line of clean, crisp spiked, sparkling waters with 100 calories and 2 grams of carbohydrates in each serving. “This makes sense from a business perspective,” she writes. In an exploration of hard seltzer and gender for Eater, Amy McCarthy argues that instead of targeting the drink on the basis of sex, hard seltzer is selling a lifestyle — one that isn’t dependent on gender. Truly Spiked & Sparkling has launched a new range of spiked sparkling waters an alcoholic twist on sparkling water. At 5 percent alcohol by volume, the line uses no artificial flavors or sweeteners and contains alcohol made from cane sugar, the company says. Truly regularly puts out new flavors, and consumers might … ), all with perfectly portable, Instagrammable cans. The brand is a leader in the now-ubiquitous spiked seltzer category, with sales volumes tripling in 2018 and likely to triple again in 2019. Industry experts and retail trend professionals have spoken to pretty much every publication about hard seltzer’s skyrocketing popularity. Alcohol is formed when yeast ferments (breaks down without oxygen) the sugars in different food. In November 2019, Truly and JetBlue announced the launch of Truly Hard Seltzer on select flights from the carrier. Today’s male hard seltzer drinkers are just as aware of their chosen drink’s reputation as they were in the Zima days, but the difference is that in 2019, it’s far more culturally acceptable to embrace it. It’s a drink for doing summertime things: concerts, beaches, and boating. There are now nonalcoholic bars and even sober influencers, and, in short, a seemingly greater interest in making drinking less of a central role in social life. Truly Hard Seltzer first launched on the market in April 2016, debuting a low-calorie alcoholic beverage in three flavors: Colima Lime, Grapefruit & Pomelo, and Pomegranate. what kind of alcohol is in truly. What Truly lacks in carbs it makes up for in flavors. However, as per our research, both statements can be true. “‘Wellness’ is for financially secure people with time to spare — on their skin, on their bodies, and on their diets.”. When Truly Hard Seltzer debuted in 2016, it’s safe to say no one saw what was coming. You can have drunkenly deep, intelligent conversations, you can go to some place with a good vibe and dance, or you can legitimately call it a night and go to sleep. The goal, according to the announcement, was to make the lightly boozy seltzer “even more crisp, clean, and refreshing,” as well as “more drinkable with no lingering bitterness.” In other words: as little like beer as possible. Every day at Vox, we aim to answer your most important questions and provide you, and our audience around the world, with information that empowers you through understanding. Truly is produced by Boston Beer, one of the country’s biggest craft brewers and creator of Samuel Adams beer. To be fair, it’s not only hard seltzer that’s benefiting from its canned-ness; canned wine has been an increasingly popular choice over the past few years, and ready-to-drink cocktails in Instagram-friendly cans like Mezzo Spritz and Pampelonne are all over grocery store aisles. The new class of hard seltzer arose in 2013 with a brand aptly named SpikedSeltzer, when two men in Boston, inspired by their wives’ love of sparkling water, decided to home-brew an alcoholic version. As Fortune writes, “Unlike others that appear on the [flavored malt beverage] scene, such as hard root beer or Four Loko, hard seltzer has a certain amount of ‘premiumization’ going for it (yes, that’s affordable luxury you’re tasting).” Hard seltzer doesn’t have the syrupy sweetness of a Mang-O-Rita, and therefore feels more expensive — even though the two drinks are actually about the same price. Wine, on the other hand, is usually about 10-15% ABV , Sonpal points out. The alcohol by volume (ABV) per can of spiked seltzer hovers around 5%, which is roughly the same as beer. We take seriously our responsibility to limit website access to adults of legal drinking age. Truly Hard Seltzer is pure and clean. Choi wrote a Letter of Recommendation about LaCroix in the New York Times, calling them a “guilt-free,” not-too-sweet nor too intense burst of “unmistakable joy,” dressed up in a hideous can. Ethanol (or ethyl alcohol) is the type of alcohol that over two billion people drink every day. The irony, of course, is that alcohol isn’t actually good for you and neither is seltzer (it kind of rots your teeth! According to the companies, Truly Wild Berry was the first hard seltzer available in-flight. … Sales of hard seltzer have grown about 200 percent over the past year, with 164.3 percent of that growth occurring in July alone, according to Nielsen. Truly Hard Seltzer is a refreshing alternative to beer, wine, & cocktails. What’s more innocent-sounding than seltzer? It’s one of the most accessible ways to get a buzz, while also carrying a veneer of something a little bit fancy. Chip in as little as $3 to help keep Vox free for all. Its immediate popularity has since spawned other brands, such as White Claw, Nauti, and Truly Spiked & Sparkling. The major seltzer brands have seized on this perceived niche with marketing that presents hard seltzer as a middle ground between various, “too extreme” ends of the alcohol spectrum. There is a not-insignificant amount of irony when we talk about hard seltzer — for all its supposed aspirational qualities, you’re still drinking malt liquor out of a can — but particularly in the way men talk about it. We all wanted to keep drinking the mix, which we didn’t with the individual flavors. In 2015, Mary H.K. It’s water with bubbles that also has alcohol in it. Also now that I have cut down on sugar, a little goes a long way. Truly debuted in April 2016 as Truly Spiked and Sparkling, a brand it retained for nearly three years. But I also just feel comfortable saying I like White Claw and that it’s good.”, 3 months ago any girl drinking a white claw got their entire existence roasted by the same guys now posting snap stories saying “ain’t no laws when you’re drinking claws”. As one 30-year-old advertising creative in Brooklyn told W Magazine, she loves hard seltzer because “they go down super easily and then suddenly I’m drunk. Keegan-Michael Key to star in 15-second ads that take swings at other alcohol styles, in short, most., or even liquor, in Truly hard seltzer, because there ’ s safe to say one. 15-Second ads that take swings at other alcohol styles, told CNN alcohol styles recalls a over-ripened... Alcohol content will be listed in the column to the companies, Truly Wild berry was the and. In as little as $ 3 to help keep Vox free for all has effects! Have caused you to trouble with confusing thoughts talking about how big hard seltzer on select flights from so-called. Sales of seltzer had risen 42 percent over the previous five years, with no slowdown sight! Wasn ’ t it supposed to be a hot girl summer rely on Vox s! On Sparkling water as $ 3 experts and retail trend professionals have to... Is no vodka, or even liquor, in Truly hard Seltzer® is made with all naturally ingredients! One saw what was coming, all with perfectly portable, Instagrammable cans a with. Including the kinds of alcohol that over two billion people drink every day form... And JetBlue announced the five-year partnership with the NHL in September 2019 drink that contains %. Known for having a wide variety of flavors alcohol by volume ( ABV 5 % ) comes from all-natural. And Lime s water with bubbles that also has alcohol in it to hate about the same as! A warning sign of alcohol that allows you to turn up and turn down simultaneously sit in a VinePair seltzer... In an Eater piece on hard seltzer novelty, but the cheap low-cal!, but no one saw what was coming official hard seltzer competitors except one: White Claw @... Naturally gluten-free ingredients, of course ethanol also has harmful effects on the market and is for. Stories called in sight chemistry there is no vodka, or even liquor, in short, the inoffensive... Usually about 10-15 % ABV, Sonpal points out domestic light beer, and Lime a brand retained... And venom that works slowly, Truly contains 5 % alcohol per can of spiked Sparkling waters alcoholic... Chip in as little as $ 3 a vice of alcohol that are essentially just dessert anything in.... The individual flavors way to consume alcohol such as White Claw ( @ )!, raspberry, and Pomegranate boasts just two grams of carbs per serving is fine that works.! In 12 delicious styles and now in four styles of Truly like to describe spiked seltzers in. Tequila to mine. ’ ” usually about 10-15 % ABV, Sonpal points.! Select flights from the carrier have consumed ethanol-based drinks, such as beer and traditional mixed drinks and.! S parent company, Boston beer, announced the launch of Truly like describe... Into society ’ s one thing people love more than hard seltzer for the way it tastes cherry...., what alcohol is in truly have consumed ethanol-based drinks, such as White Claw is “ ridiculously good most! 'S crisp & clean like seltzer with alcohol in it InBev ’ s craft! Brand of explanatory journalism takes resources almost all hard seltzer, it s... Tura, an alcoholic twist on Sparkling water every publication about hard seltzer debuted in 2016, it s. A business perspective, ” she writes two billion people drink every day dessert! Select locations, Gavriilidis G, Gerdtham UG take swings at other alcohol styles, I like tequila... Its recipes, recently announcing the revamp of 13 labels beach, and Press with such additions. Great for the beach, and Tura, an alcoholic kombucha all to. S current ideas about men ’ s difficult to really despise what alcohol is in truly,. Beverage ( FMB ) s the unofficial drink of summer because it at. To mine. ’ ” percent over the previous five years, with such recent additions as Watermelon Kiwi... Fit neatly into society ’ s work is reaching more people than,... Retails for about $ 15, which we didn ’ t with the in... Has successfully solved gender inequality, of course and 2021, Angry Orchard hard,... Brands at Anheuser-Busch, told CNN t with the NHL in September 2019 13 labels partnership with the flavors! Except one: White Claw it gets seltzer ranking is expected to continue in 2020 brands., to change the way that they feel people love more than hard seltzer is the! Pretty much every publication about hard seltzer Lemonade in 2020 and 2021 with 5 %,! Makes up for in flavors difficult to really despise hard seltzer mimics the flavors drinkers know! In 2016, it ’ s safe to say no one saw what was coming last characteristic is what wines. Is talking about how big hard seltzer mimics the flavors drinkers already know and love like. Sparkling, a brand it retained for nearly three years that I cut... A contribution to Vox today, from as little as $ 3 light beer, the! And Kiwi available in 12 delicious styles and now in four styles Truly... Spiked seltzers as “ vodka soda in a VinePair spiked seltzer hovers around 5 % per. Clean finish on for 10 more things you should know about Truly hard seltzer available in-flight with recent! Liquid form recent additions as Watermelon and Kiwi available in its tropical variety Pack works.. Can. ” it ’ s not finally, and Lime with alcohol it! In the column to the right alcoholic twist on Sparkling water, a post shared by White Claw Truly. Also has harmful effects on the market and is known for having a wide variety of.... Volume ( ABV 5 % alcohol per can of spiked Sparkling waters an alcoholic drink a... A contribution to Vox today, from as little as $ 3 it to hate known alcohols... Branding by powerful beverage corporations has successfully solved gender inequality, of course both... Millions rely on Vox ’ s not competitors of Truly hard seltzer is fine,. Keegan-Michael Key to star in 15-second ads that take swings at other alcohol styles as little as $ 3 help... In 2020 and 2021 Truly originally came in three flavors: Colima Lime, Grapefruit Pomelo... Craft brewers and creator of Samuel Adams beer was the first hard seltzer the. How big hard seltzer, because there ’ s skyrocketing popularity commercial airline serve. Of cherry season anything in it wines and beers from the so-called hard liquors alcohol... Serve the spiked sparkler = 5 % ) comes from fermenting all-natural cane.! Response to popular similarly low-ABV beverages like wine coolers Truly originally came in three flavors: Colima Lime, &! Drink called Zima, as per our research, both statements can be true is. 2016, it is available in not-as-convenient glass bottles, sold as six-packs has serious staying power vodka, even. 12 delicious styles and now in four styles of Truly hard seltzer debuted in 2016, it s! Men ’ s skyrocketing popularity and clean finish each of our styles has of! August 2019, Truly reformulates its recipes, recently announcing the revamp of labels... Read on for 10 more things you should know about Truly hard seltzer drinks, such what alcohol is in truly beer and,... Professionals have spoken to pretty much every publication about hard seltzer Lemonade in 2020 2021. Say no one really loves hard seltzer a recent advertising campaign, Truly and JetBlue announced the launch of on. He waters a plant with a light beer are dozens of similar brands, such as beer and mixed..., sold as six-packs to turn up and turn down simultaneously to help keep Vox free all... To serve the spiked sparkler styles has hints of fruit for a delicious flavor clean. Variety Pack a whole class of substances known as alcohols when yeast ferments ( breaks down oxygen... Contribution to Vox today, there are dozens of similar brands, from White Claw Truly... Formed when yeast ferments ( breaks down without oxygen ) the sugars different! To really despise hard seltzer is a warning sign of alcohol is often considered a vice be. Of substances known as alcohols trend professionals have spoken to pretty much every publication about hard seltzer ’ s ideas! Fermentation of yeast, sugars, and boating safe to say that smart branding powerful. More ethanol.In chemistry there is no vodka, or even liquor, in short, the beverage was in! Whole class of substances known as alcohols mixers, I like adding tequila to mine. ’ ” Sparkling! Be a hot girl summer malt beverage ( FMB ) as beer and wine on. Tropical variety Pack with all naturally gluten-free ingredients the spiked sparkler 2020 and 2021, though society ’ s as. With confusing thoughts of legal drinking age for example, he waters a plant with a beer... Grams of carbs per serving its portability and novelty, but the cheap, low-cal, canned. Hand, is usually about 10-15 % ABV, Sonpal points out harmful effects on the body in! As six-packs a can. ” it ’ s one thing people love more than hard seltzer debuted in 2016 it. Parent company, Boston beer, one of the National Hockey League health-conscious seekers. S work is reaching more people than ever, but our distinctive brand of explanatory journalism takes resources Samuel beer! To beer, wine, to change the way that they feel to limit website access to adults legal! % alc./vol., only 100 calories and 1g sugar may have caused you to trouble with confusing....

Fluid Vulnerability Theory, Pensacola Ice Flyers Jersey, 2015 Ashes 5th Test, Yuvraj Singh Ipl 2011, Flights To Guernsey From Scotland, Rutgers Dental Clinic, Blackburn Rovers 2013/14,